From Security to IT: How Bloomreach Scaled Automation Across the Enterprise

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Most organizations automate pieces of their Security Operations Center (SOC), but true enterprise automation remains out of reach. Across IT, compliance, HR, and business operations, manual processes still dominate. All of it drains time, slows teams, and keeps skilled people locked in low-impact work.

The truth is, automation shouldn’t live in one department. The same intelligence that speeds incident response can just as easily simplify IT workflows, accelerate business processes, and connect systems across the enterprise. That’s the future companies like Bloomreach are building — where enterprise automation is not a security initiative, but an operational foundation.

The Modern SOC Challenge

Even mature SOCs face the same blockers that limit broader enterprise automation:

  • Too many tools, too few connectors: Disjointed systems slow response and duplicate effort.
  • Developer dependency: Traditional SOAR tools demand scripting skills, leaving automation siloed with a few experts.
  • Adoption barriers: Teams outside security rarely touch these tools, limiting ROI and innovation.

Those challenges were clear for Bloomreach, a global technology company known for its AI-driven digital experience platform. Their SOC ran 24×7 — but legacy SOAR tooling kept automation confined to a small group of developers. Other teams saw its potential but couldn’t use it.

To scale automation beyond the SOC, Bloomreach needed an intuitive, flexible, and AI-powered platform anyone could adopt.

Enter Hyperautomation: One Platform for Enterprise Automation

When Bloomreach adopted Torq HyperSOC™, their goal was to modernize the SOC — but it soon became so much more than that. Torq’s no-code, low-code environment meant every analyst could build, test, and launch workflows without a heavy technical lift.

“We wanted everybody on the team, including junior analysts, to be able to build automations — not just developers. With traditional SOAR, that wasn’t possible.”

– Chris Talevi, Deputy CISO at Bloomreach

Within weeks, Bloomreach’s analysts had automated key SOC workflows like phishing triage and user authentication validation. The success sparked something bigger: adoption across departments.

Beyond Security: Bloomreach’s Enterprise-Wide Automation

Torq quickly became more than a SOC tool. Its adaptability allowed Bloomreach to connect workflows across security, IT, and business systems, driving consistency and scale throughout operations.

SOC automation: Phishing triage, identity checks, and threat enrichment now run automatically. With AI assistance from Socrates, Torq’s AI SOC Analyst, alerts are enriched, verified, and prioritized, freeing human analysts to focus on deeper investigation.

IT and help desk workflows: The IT team extended automation to account management — automatically verifying users, resetting credentials, and validating HR data through chat-based workflows. What used to take hours is now resolved in minutes, cutting ticket volume and reducing repetitive support work.

Threat intelligence summaries: Instead of manually parsing reports, Torq aggregates and summarizes global threat feeds using large language models (LLMs), publishing concise updates into Slack for real-time action.

Business intelligence automation: The Business Intelligence team automated Salesforce renewals and order updates, reducing manual follow-up and ensuring smoother handoffs between revenue and operations teams.

“We didn’t want automation to be just for the SOC — we wanted something adaptable across teams. Torq made that possible.”

– Chris Talevi, Bloomreach

The Results: Enterprise Adoption, Time Savings, and Scale

Bloomreach’s enterprise automation success reached beyond security:

  • 5+ hours saved per workflow each week
  • 100% of Tier-1 and Tier-2 tasks handled autonomously by AI
  • Three departments (SOC, IT, BI) using Torq with near-total adoption
  • Analysts at every level empowered to build and maintain workflows

What began as SOC automation became a blueprint for company-wide efficiency. Every team now operates more efficiently, with AI handling repetitive tasks and humans focusing on strategic outcomes.

“Torq levels up the type of work analysts can perform. It removes repetitive tasks and gives them time to focus on higher-value work.”

– Chris Talevi, Bloomreach

Enterprise Automation Without Boundaries

Enterprise automation shouldn’t stop at the edge of the SOC. The same platform that powers detection and response can power IT operations, business processes, and data workflows across an entire organization.

Bloomreach’s journey shows what’s possible when automation is democratized. By expanding beyond security, they built a connected operational ecosystem — one that is faster, smarter, and more resilient.

With Hyperautomation, enterprises aren’t just defending the business — they’re transforming how it runs.

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